At the Local Business Institute (LBI), we don’t talk about B2B or B2C, we talk about H2H—Human to Human because that’s what all small local business is about. We’ll run this campaign of eight posts throughout September and October to remind everyone of the humanity of local business.
You can simply share this from our social media (links below) or post it yourself. The complete kit of images and text is free and it can be downloaded here. Each post has different copy but all emphasizing H2H.
Walk In, Connect, Belong
Experience Human to Human in every local shop.
Step inside your local shops and discover what H2H—Human to Human—really means. Here, everyone belongs and every visit is a chance to connect. Experience the difference for yourself! #H2H #LocalLove
Kindness, Community, Commerce
Small business puts people before profit, every day.
Kindness. Community. Commerce. Small local businesses lead with heart, putting people above profit every day. Let’s celebrate the shops that make our neighborhoods special—where a handshake means more than a receipt. #H2H #PeopleFirst #KindnessCounts
Local Shops: More Than a Transaction
Where community, kindness, and connection come first.
Local shops aren’t just about purchases—they’re about people. Every transaction is a chance to build kindness and connection in our community. Together, we’re more than customers and businesses; we’re neighbors. #H2H #MoreThanATransaction
| We also talk about H2H on our Power of Local Podcast: The Humanity of Small Business. Take a look! |  |
