Rebecca Melançon, Author at Local Business Institute

Shop Local Week is May 1-7

At the Local Business Institute, we don’t refer to businesses as the classic B to B (Business to Business) or B to C (Business to Consumer). We...

Do you have it? Can you find it? Does it exist? These were the questions I recently asked of local business owners through 20 discussions in...

The economic health of America lies not in the accumulation of individual wealth but in the greater exchange of dollars in local communities...

2021 is the “Customer Obsessed” year. If you aren’t speaking to your existing customers about how you can help with their needs, you will...

The pandemic has brought out the best and the worst of us. Or as my father used to say about Louisiana politics, both cream and scum rise to...