When you shop at locally owned businesses, the money you spend doesn’t just stop at the cash register—it keeps moving through your community, supporting other local shops, service providers, and jobs. Studies show that $100 spent at a local business generates up to 70% more local economic activity than the same amount spent at a chain retailer, thanks to this powerful “multiplier effect”. Local shops are more likely to use local suppliers, hire local workers, and reinvest a larger share of their earnings back into neighborhood needs.

This continual recirculation of your dollars helps build a more resilient local economy—one that can weather economic ups and downs while funding public services, schools, and community programs. Choosing to spend locally strengthens connections, supports local dreams, and creates a rising tide that lifts everyone in your town. Every purchase at a small business really is a vote for the future of your own community.

Social Media Campaign for You

We produce social media campaigns for most holidays to help you promote shopping locally. Next week we’ll have the full holiday campaign for you but today we have a couple of Black Friday posts to share. We’ve left space at the bottom for you to add you logo and website if you wish. Feel free to change the following copy to suit your community. Simply download these images and use as you wish.

Suggested copy:
Does your gift make a difference, or is it just a delivery?

When you choose local, your gifts come wrapped in real impact. Challenge yourself to shop by values, not just convenience, and see how much more meaningful the holidays can feel. Spread joy and made a difference!