Rebecca Melançon, Author at Local Business Institute

An Austin Staycation Can Rival the Best Vacation. Think Not? Read On!

Just when we begin to emerge from pandemic life and try to recoup the lost vacations of the past couple of years, gas prices rise to skyrocket...

At the Local Business Institute, we don’t refer to businesses as the classic B to B (Business to Business) or B to C (Business to Consumer). We...

Do you have it? Can you find it? Does it exist? These were the questions I recently asked of local business owners through 20 discussions in...

The economic health of America lies not in the accumulation of individual wealth but in the greater exchange of dollars in local communities...

2021 is the “Customer Obsessed” year. If you aren’t speaking to your existing customers about how you can help with their needs, you will...